The “Taylor Swift effect” is real … just ask NFL commissioner Roger Goodell, who straight-up credited the pop superstar’s relationship with Travis Kelce for bringing a ton of new eyes to the whole league. Commish gushed about Traylor during his…

Lil Jon’s finally answering his own age-old question … turn down for what? Try meditation, because — strange as it sounds — he’s got a new album on the way that’s way more relaxing than his crunk sound. Music industry sources tell TMZ … Lil…

One of the prosecutors who was on the O.J. Simpson case is now trying to put on a robe and sit behind the bench — and he’s got the backing of one of the victims who was slain. Chris Darden is running for an open seat on the L.A. County Superior…

The Rock’s daughter — NXT Superstar Ava — says her inbox has been flooded with hate over WWE’s new storyline involving her famous pops … claiming she’s been on the receiving end of death threats over the whole ordeal. Wrestling fans have been…

Emily Willis — a famous porn star — was hospitalized after an apparent overdose, and she’s in bad shape as doctors work on nursing her back to health … TMZ has learned. Law enforcement sources tell us the adult film actress was transported to a…

Taylor Swift’s loyal supporters think they’ve got a new theory about her all figured out — and based on the clues, they might be on to something … namely, a possible Coachella drop-in. Here’s the deal … with Tay Tay announcing her new album…

Jay-Z says the Recording Academy is at fault for Beyoncé never winning the top prize at the Grammys … but Bey’s pops says her own record label is also contributing to the snub. Mathew Knowles joined us on “TMZ Live” Monday, and we asked him…

Steve Harwell and C-Knight’s omissions from the Grammys’ “In Memoriam” segment Sunday was rude and disrespectful … according to their nearest and dearest. Robert Hayes, a rep for Smash Mouth’s late lead singer, is hurt over the snub … though he…

It never rains in Southern California — except when it does, it pours … just like it’s doing right now in the City of Angels, and it’s causing a major headache, not to mention damage. Los Angeles is currently on high alert for flash flooding and…